K9FM CASE STUDY

K9FM CASE STUDY

Sign In to Your Account Username: Radio is often passed over in the creative pecking order. The brief was create a utility that made the world a better place for dogs. Get a demo or Subscribers: The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory. Otherwise, we’ll assume you’re OK to continue.

Combine prevalent consumer behavior with one of the most far-reaching broadcast media, and you have the chance to do something relevant and different that adds real value for consumers and canines alike. This idea must create a meaningful interaction between dog owners and the brand. Register Now Why Register? Sign in to Your Account or Register. Being something above and beyond simply Being First to crowbar a brand into the latest technology. Including over 12, effectiveness case studies revealing the campaign strategies of the world’s leading brands to help maximize ROI. By continuing to use the site, you agree to the use of cookies.

Best of Branded Content Marketing D&AD Edition

Otherwise, we’ll assume you’re OK to continue. I grew up in a household with dogs. Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Pedigree see itself as a brand that exists to make dogs happy.

Or try Advanced Search. These do a job of sorts, by garnering PR buzz for a brand, but the effects are usually short-lived. Get a demo Do I subscribe? Sign In to Your Account Username: Etudy mission is to stusy the world a better place for dogs.

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Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape. Sign up to our Newsletter Sign up to our fortnightly newsletter and Daily Press Summary studg we can keep you up to date with what’s going on. What else does this article talk about?

k9fm case study

With digital radio you can target advertising messages to specific interests or audiences as well as in broadcast. We won’t share your information with other parties and won’t spam your mailbox. Pedigree is now planning to roll out the K9FM campaign globally.

Best of Branded Content Marketing 2015: D&AD Edition

This idea cxse create a meaningful interaction between dog owners and the brand. Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies.

Being something above and beyond simply Being First to crowbar a brand into the latest technology. Being First to tap into a truly powerful consumer insight.

Perhaps Being First used to mean more. Send me a copy of this email as well. Register Now to Keep Reading Once registered you studdy have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

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Pedigree’s Content Marketing Has Gone To The Dogs. Literally. – FusionSpark Media

Explore all these new features Maybe later. Get a demo or Subscribers: Radio is often passed over in the creative pecking order.

k9fm case study

They see themselves as a brand that is primarily here to help dogs, and also happen to sell dog food. Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage. But the truth is, it offers more reach and creative flex than ever. Companies of the Year Learn More. Being First to challenge long-held assumptions about consumers.

k9fm case study

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